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Compare Club Launches Personal Finance Publication in Latest Phase of Strategic Growth

Financial marketplace and advice company Compare Club has launched a personal finance publication called Expert Analysis, as part of the next strategic stage of its ExpertEase platform.

The publication features in-house experts and freelance journalists breaking down the news around complex financial products such insurance, loans and other financial news in a way that’s easy-to-understand for Australian households.

Expert Analysis

The publication is edited by Martine Allars, who has over 25 years’ editorial experience and has previously editedBauer Media Group’s parenting titles. She moves to Compare Club from a commissioning editor role at Australian Geographic.

Martine Allars, Editor of Expert Analysis 

“I’m thrilled to be a part of this project. Expert Analysis offers the same expert-led service that Compare Club is known for,” she said.

“Just like Compare Club’s experts do over the phone, it breaks down complex and confusing money issues, making them simple for Australians to understand so that they can make the best possible decisions based on their unique needs and circumstances.”

Compare Club Chief Marketing Officer Rich McPharlin said the launch of the publication is the first part in a new phase of the company’s growth strategy and fills a gap in the market for financial literacy and empowerment. 

“We’re on a mission to become the first place Australians go to when they need help with their finances,” he said. 

“Our research identified that a lot of personal finance news didn’t really give Australians a clear take away about how these issues impacted their finances. At a time when managing cost of living is a challenge for many Australians, we saw an obvious way to add value to the thousands of households who use Compare Club to save money each month.

“By distilling the most important information on money issues and presenting it on an easy-to-digest site, we want our experts to empower Australians with the knowledge they need to take control of their finances.”

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